Bloomberg Enterprise
As a global leader in financial data and analytics, Bloomberg needed a cohesive and scalable design system to unify the experience across its web applications. As part of the team behind Crescent, Bloomberg's enterprise design system, I contributed to its foundational development, as well as leading the creative direction to enhance its expressiveness and alignment with Bloomberg’s brand. My role extended to overseeing the visual design across their entire suite of web applications, elevating their online presence and setting a new standard for Bloomberg’s digital experience.
The Challenge
Bloomberg’s enterprise web applications serve diverse user groups across the financial industry. These tools provide real-time data, analytics, and decision-making capabilities. However inconsistencies in the visual and interaction design across applications led to inefficiencies and a fragmented user experience. The goal was to create a comprehensive design system that would align with Bloomberg’s brand and terminal identity, streamline development processes, and enhance usability across all web platforms.
My Role & Process
Establishing a Foundation: Conducted extensive product audits to identify inconsistencies, establish benchmarks and set a baseline for improvement across Bloomberg’s enterprise web applications.
Creative Direction: Set the visual and creative direction to better reflect Bloomberg’s brand, improving typography, hierarchy and color language while bridging gaps between product and marketing.
Cross-Team Collaboration: Partnered with teams across terminal, web and mobile to identify opportunities for visual and functional cohesion, ensuring shared principles across platforms.
Implementation Strategy: Worked closely with developers to create a robust implementation plan, standardizing naming conventions and token systems for seamless integration.
Delivering Precision: Provided pixel-perfect designs and supported comprehensive documentation to ensure scalability, usability and consistency throughout the design system.
Supporting Adoption: Guided internal teams through the rollout by hosting workshops, creating resources and iterating on components based on feedback and evolving needs.
The Impact
The Crescent design system brought measurable improvements to Bloomberg's digital ecosystem. By streamlining workflows and ensuring consistency, it empowered teams to work more efficiently while delivering a polished, user-focused experience.
Efficiency Gains: Streamlined workflows, reducing time to market and allowing teams to focus on innovation.
Enhanced User Experience: Delivered a seamless, intuitive experience that increased engagement and satisfaction.
Brand Alignment: Reinforced Bloomberg’s leadership in financial technology with a unified and impactful digital presence.
Shaping the Future of Design
The Crescent design system is an example of how thoughtful design can simplify complexity, as well as provide impact to already-established brands.
After 15+ years of design system expertise, it’s no longer about simply designing components. It’s also an opportunity to design strategies that elevate brands and set new standards for consistency and scalability. My time with Bloomberg is a perfect example how strategic design systems, not only improve user experiences, but also drive efficiency and empower teams to do their best work.